“Por Ti, Por Eles” campaign recognised at the OCI Awards

The “Por Ti, Por Eles” (“For You, For Them”) Occupational Health and Safety campaign received an Honourable Mention at the 15th edition of the OCI Awards – Excellence in Internal Communication, promoted by the Observatório de Comunicação Interna (Internal Communication Observatory).

Developed by Grupo Lactogal to raise awareness among employees of the importance of using Personal Protective Equipment (PPE) correctly and adopting safe practices in the workplace, the campaign was built around a simple idea: there is always someone waiting for us, which is why working safely also means taking care of those who matter most.

To bring this message closer to employees, the campaign placed their children at the heart of the communication, giving them a voice to remind their parents of the importance of working safely. The initiative received strong support from families and resulted in 74 posters, each featuring a child alongside their parent’s role and their own heartfelt words.

It was this approach to Occupational Health and Safety that earned Lactogal recognition from the OCI Awards jury. The Honourable Mention acknowledges the campaign’s personal and emotional approach to an essential topic, bringing employees and their families together around a shared commitment to safety.

The 15th edition of the OCI Awards – Excellence in Internal Communication recognised outstanding projects in the field of Internal Communication in Portugal, across areas including strategy, digital transformation, change management, ESG, internal events and Employee Value Proposition.

Discover some of the posters that brought the “Por Ti, Por Eles” campaign to life below.