Mimosa Lanchinho Booom welcomes the new school year with new friends

Our Mimosa brand has teamed up with the world of Madagascar for a new Back to School campaign, bringing some of the film’s best-known characters to Mimosa Lanchinho Booom packaging and to lunchboxes across Portuguese households.

Under the tagline “Fill your lunchbox with new friends”, the campaign brings the fun and adventurous spirit of Madagascar to a familiar part of family life: preparing snacks. Alex, Melman, Gloria, Marty, King Julien and other characters feature on a special edition of Mimosa Lanchinho Booom packaging, encouraging families to discover the different products and flavours available across the range.

The campaign is already underway and will run across several media channels, with strong nationwide visibility. Television, radio, outdoor and digital advertising will bring Lanchinho Booom and its new friends closer to Portuguese families.

Out of home, the campaign will be supported by a network of more than 1,000 advertising panels across the country, including special formats in Lisbon and Porto. It will also have a strong television presence, spanning both general-interest channels and channels particularly relevant to children and families, such as Canal Panda.

And there’s a trip to Madagascar to be won!



The campaign also includes a competition running until 30 November. To enter, participants simply need to purchase at least one Mimosa Lanchinho Booom product, keep their receipt and enter via the campaign website by submitting a drawing inspired by the world of healthy, balanced and fun snacks with Mimosa.

Weekly prizes will be awarded throughout the campaign, including tablets, cinema tickets and family passes to zoos. And the grand prize takes the adventure even further: a trip to Madagascar for four people!

With this campaign, Mimosa Lanchinho Booom strengthens its connection to snack time and supports families as they return to their everyday routines, bringing together variety, fun and new friends in the same lunchbox.