Mimosa is the Favourite Brand of the Portuguese for the 13th Consecutive Year

Mimosa has once again been recognised as the preferred brand of the Portuguese in the Fast-Moving Consumer Goods (FMCG) category, leading the Brand Footprint 2025 ranking for the 13th consecutive year, according to Kantar Worldpanel.

In 2024, Mimosa was chosen more than 35 million times, is present in over 80% of Portuguese households, and records an average purchasing frequency of 11 times per year, reinforcing its position as the brand with the highest consumer reach in Portugal. In a European context where global brands often dominate these rankings, the fact that a national brand holds the top position highlights Mimosa’s strong relevance in the Portuguese market.

The Brand Footprint ranking also highlights other Lactogal Group brands. Agros ranks 6th nationally, Gresso appears in 7th place, and Matinal occupies the 24th position. Santiago ranks 42nd, with a household penetration of 33.3% and a purchasing frequency of 3.1, while Primor enters the top 50 for the first time, in 41st place, recording one of the highest increases in penetration compared to 2023.

This recognition reflects the strong presence of the Group’s brands in Portuguese households and their relevance in consumers’ purchasing decisions.

The international Brand Footprint study measures, on an annual basis, how many times FMCG brands are chosen at the point of sale, based on real consumer data. This assessment is based on the Consumer Reach Points (CRP) metric.

Source: Brand Footprint 2025, data provided by Worldpanel by Numerator, Numerator NA, YouGov and Intage.