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Grupo Lactogal leads consumers' choice in Portugal

2 min read

Some results distinguish a brand. Others reflect the strength of an entire organisation.

Brand Footprint 2026 ranks Lactogal as the No. 1 manufacturer with the greatest presence in Portuguese households. With three brands in the Top 10 and six among the 50 most chosen brands in the country, we achieved 65.4 million Consumer Reach Points (CRP) — a result that reflects the combined strength of our brands.

What are Consumer Reach Points (CRP)?

Consumer Reach Points (CRP) measure the number of times a brand is chosen by consumers over the course of a year.

This indicator combines three factors:

  • Number of households in Portugal;

  • Percentage of households purchasing the brand during the year;

  • Number of times each household chooses that brand throughout the year.

The higher the CRP, the greater the brand's presence in consumers' purchasing decisions.

The results speak for themselves:

  • Mimosa is, for the 14th consecutive edition, the most chosen FMCG brand in Portugal, with 35.4 million CRP, a presence in 79.4% of Portuguese households, and leadership across every region of the country;

  • Gresso ranks 6th among the country's most chosen brands and records 5% growth in CRP;

  • Agros is the 8th most chosen brand in Portugal;

  • Matinal grows 5.1% in CRP and climbs one position in the ranking;

  • Primor increases 5.8% in CRP and rises three places in the ranking;

  • Together with Santiago, there are now six Lactogal brands in Portugal's Top 50.


Leadership built by many brands. And by many people.



Having the most chosen brand in Portugal is an extraordinary achievement. Having, at the same time, the portfolio that generates the highest number of consumer choices gives this result an even greater significance.


Our leadership is not built on a single brand, category or consumption occasion. It is the result of our ability to build strong, complementary brands that meet the needs of different consumers and are present across different consumption occasions. This recognition reinforces the trust consumers continue to place in our brands and Grupo Lactogal's commitment to creating value, every day.